In Partnership with the Southern Weekend

Dairy Queen Delivers Happiness with the First-Ever Experience Box

Dairy Queen will deliver joy to the doorsteps of families across the country with the launch of Box of Happy – a first of its kind, experience-centric subscription box filled with hands-on fun. Beginning today, fans can sign up at to receive three months of summer-themed kits, each bringing to life a quintessential seasonal activity with a delicious twist.
DQ fans can get all three boxes – from June through August – for $45, while supplies last. A three-month subscription includes a total of $30 in DQ gift cards, so families can explore the NEW Blizzard® Treat flavors with their monthly deliveries.
Created with The Coca-Cola Company (NYSE: KO), each month’s Box of Happy will provide families with an experience focused on classic summer activity.
June: Camp-In Box
The Camp-In Box is designed for families to explore the great outdoors in the comfort of their own living room with a box full of the happiest indoor camping gear on earth, including:
  • A built-in, faux, non-flammable campfire designed to work with a smartphone to create a warm glow and crackling sounds of a real summer bonfire.
  • DQCamp-In Shadow Puppet Storybook and two flashlights, to create handmade critters and imagine stories with kids, parents and friends alike.
  • A $10 DQ gift card to try the June Blizzard of the Month
  • More camp-in fun!
July: Water Park Box
July’s box will allow fans to turn their front yards into a water park with a collection of fun, joy-filled water games, and challenges for the entire family, including:
  • A waterproof box that opens to reveal a built-in, twisting sprinkler
  • A Splashdown activity booklet full of water-fueled outdoor games
  • A $10 DQ gift card to try the July Blizzard of the Month
  • More waterpark-inspired fun!
August: Road Trip Box
Near or far, the Road Trip Box aims to make fans’ journeys as happy as the destination with supplies for their next family adventure, including:
  • A built-in smartphone camcorder case to capture smiles on the go
  • An original “Memory Maker” card set with prompts of what to capture along your journey
  • A $10 DQ gift card to try the August Blizzard of the Month
  • More road trip fun!
Although Box of Happy shipments are limited to the first lucky fans who can snag one of the three-month subscriptions, special elements from each kit will be available to the public during the first week of each month. For example, once the June Camp-In boxes are mailed to subscribers, the DQ Camp-In Shadow Puppet Storybook will be available for digital download at