Blue Bell is brightening up the frozen aisle with the release of their newest flavor Cookie Dough Overload.
The new flavor combines not one, or two, but THREE cookie dough flavors. According to the website, the new flavor consists of “a tasty vanilla ice cream with hints of brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.”
Blue Bell announced on Monday, March 2nd, 2020 that the limited-time flavor was officially in stores.
Now that’s a lot of dough! Our new Cookie Dough Overload is in stores beginning today. A tasty vanilla ice cream w/hints of brown sugar, loaded w/chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces. Available in the half gallon and pint sizes. pic.twitter.com/oqvsxhTWAg
— Blue Bell Ice Cream (@ILoveBlueBell) March 2, 2020
We knew Blue Bell was getting ready to launch a new flavor. In late February they posted “a new ice cream flavor” was on it’s way to stores and it was going to be pretty “doughlicious.”
The ice cream is available for a limited-time in both the half gallon and pint sizes.