Crayola just launched special crayons called “Colors of the World” so every child can creatively and accurately color themselves into the world they see around them.
The new set of 24 specially formulated crayons are designed to represent more than 40 global skin tones across the world. With the Colors of the World crayons, Crayola says it hopes to cultivate a more inclusive world for children of all ages, races, cultures, and ethnicities.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Crayola CEO Rich Wuerthele said in a press release. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The crayon brand partnered with Victor Casale, former chief chemist at MAC cosmetics and current CEO of MOB Beauty, for more than eight months to develop the crayons with an accurate and inclusive skin tone palette.
Crayola said the process was very similar to developing makeup foundation shades. The crayon colors step range from light to deep shades across rose, almond and golden undertones to reflect the full spectrum of human complexions.
The crayon packs feature side panels as color references to help kids easily find the shade they identify as their own. Each crayon is even wrapped in a gradient skin tone label with realistic color names such as Light Golden, Deep Almond, and Medium Deep Rose.
Crayola’s Colors of the World crayons come in 24 and 32-count packs and will begin to hit shelves in July.
The 32-count crayon pack, sold exclusively at Walmart, includes the 24 new colors plus four hair and four eye color. The 32-count is available for pre-order via Walmart.com, and you can sign up for an alert to learn when the 24-count becomes available.