In Partnership with the Southern Weekend

What’s the most popular Valentine’s Day candy in Alabama?

Valentine’s Day is just around the corner, which means many sweethearts will soon scope out candy treats to gift their loved ones on the special day.

According to, consumers are expected to spend more than $2.4 billion this year for the holiday, known for indulgent gifts.

Yes, that’s a lot of candy! But the simple and sweet gesture of candy gifts is a relatively inexpensive tradition for the holiday all about love and romance.

candy necklace

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According to the site, candy necklaces are the most popular Valentine’s Day candy in Alabama. The site lists conversation hearts as the state’s second favorite candy, while heart-shaped box of chocolates comes in third.

In other Southern states, heart-shaped box of chocolates reigned supreme among Valentine’s Day candies. Around the Gulf Coast, Mississippi, Georgia and Florida all listed the item in the top spot.

Texas seems to favor Hershey Kisses above other candies for the holiday, while in Louisiana conversation hearts are the sweet treat of choice.

The website says it complied sales data from the past 12 years from their online bulk candy store and industry partners to determine the most popular Valentine’s Day candy.

The map below illustrates the favorite Valentine’s Day candy in each state.

Hover over the interactive map to see the popular candy in other states: